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AfriGeneas Writers Forum

How Users Read on the Web

"They don't.

People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. In a recent study John Morkes and I found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word."


18 Dec 2002 :: 14 Nov 2008
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