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The Wall Street Journal

www.geni.com

This site is part genealogy, part six degrees of separation: Instead of paying a fee to research family records buried in archives, it asks users to build their own family trees -- using the knowledge of living relatives.

Rather than charging fees, Geni plans on selling advertising and also plans to generate revenue by creating "premium" accounts and selling products, such as posters or coffee-table books of the family trees.

Geni has already raised privacy concerns over the level of personal information that can be published about a person, even without their permission.

A Geni member can create entire profiles for relatives who don't visit the site, including their birth dates, education, phone number and photos.

To address those concerns, Geni is only allowing visitors to the site to see their own family trees.


18 Dec 2002 :: 14 Nov 2008
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