Social Media Trends for 2012
Sue Reynolds is a social media analyst and strategist who is saying
" Social Media Analytics
I’m amazed that we still don’t have a good way to track and analyze the data available to us in social media. As social media budgets increase and more time is devoted to these spaces, demand for analyzing all that data will become more pronounced. The problem is we’re still relying on APIs that are flawed and even (as Twitter admits) purposely throttled. Manual tracking is still the most accurate. While tools like Crowdbooster and Hubspot are promising, it is still very difficult to analyze the data and the trends well enough to structure spending decisions around it. I predict we’ll make progress toward a solution in 2012."