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[NJ] Plainfield Library renovation

Plainfield Library unveils newsletter and redesigned Web site

Plainfield -- Plainfield-Guilford Township Public Library is undergoing another renovation, but it doesn't involve adding bricks or books.
The library staff this week rolled out a beefed-up Internet site and a new electronic newsletter. The aim is to attract new library cardholders and increase use by registered borrowers.

"We need to do something to maintain our relevance in the community," said Chris Jefferson, business development director for MillerWhite, an Indianapolis marketing firm paid $6,000 to design a library strategy.
Plainfield's effort is part of a broader trend by libraries nationwide -- including the six in Hendricks County -- to offer services that please traditional bookworms as well as patrons who want high-tech options for getting information.
"They want it all," said Charr L. Skirvin, library director. "People want books and DVDs, and videos, and iTunes and e-books. They want to take a laptop to the beach, but they also want to be able to take a book and read it on a plane."
Library officials see the new Internet site and the electronic newsletter as an outreach effort to promote library resources. Advertising the library's offerings -- whether free use of a computer to check e-mail or to learn Web design, researching family history in the genealogy section or reading the latest magazines -- is a way to get people in the door, Skirvin said.
Once people get inside, she said, they'll be greeted by an employee who will offer the patron ways to get to their destination.
"Whatever information resource you need, we see ourselves helping a customer reach that," Skirvin said.

18 Dec 2002 :: 14 Nov 2008
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