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A A Family Reunion Sweepstakes
American Airlines Turns 80 and Launches Family Reunion Sweepstakes
In celebration of American's 80th anniversary and its commitment to the essence of family, American Airlines will launch a Family Reunion Sweepstakes Feb. 1, 2006 that will continue until Feb. 28, 2006. Registrants can enter to win online at http://family.whyyoufly.com .
"American Airlines is dedicated to bringing families together across the globe in celebration of their past, present and future," said Dan Garton, Executive Vice President-Marketing for American Airlines. "One way of achieving this is by taking care of the most important steps in planning a family reunion: location, transportation and accommodations. We want you to enjoy the reunion of a lifetime with beautiful surroundings and great memories."
The winner of the Family Reunion Sweepstakes will receive 10 roundtrip tickets for their family to come together at Freeport, Grand Bahama Island, for three nights and four days. While on the island, the winning family can enjoy many activities such as scuba diving, parasailing, nature excursions, historic tours and shopping.
The site is also a resource guide for planning a successful and healthy family reunion. It explains the key steps for planning a family reunion, including activities for all ages. The site also has American Airlines' related links to special fares and discounts for restaurants and hotels. In addition, it lists simple tips to apply to your daily routine to achieve overall health such as watching out for hidden calories in foods, practicing portion control and using natural seasonings in cooking.
The sweepstakes build upon American's "We Know Why You Fly" brand campaign, launched in the fall of 2004, and expanded through its Hispanic and African-American advertising and promotion initiatives in 2005. One of American's recent new ads, "Red Pumps," captures its customers' desire for spontaneous travel, love and quality of life. The Family Reunion Sweepstakes complements and supports American's brand promise, especially to families.