Remember to check variations of spelling of the name, not just the version you're used to.

As you may or may not know, differences such as the pronunciation of the person being interviewed; the attentiveness/hearing, care, racial bias and educational sophistication of the enumerator/census taker; or the spelling styles of that time could have resulted in odd spelling versions. That's one reason Soundex was created.

Tip: If you know that another family branch member lived up the street, try searching for that person. Then scroll down the Census sheet both ways and you might find the family you're seeking. This happened to me with the 1920 Census in SC. (My theory is the enumerator didn't ask for the spelling, didn't care, and just wrote down what he thought he heard.) I verified it was "my" family by the given names of other members in the household.